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The Washington Observer

Late campaign $$ flows to texts, robocalls

Dark money in SecState race gets a little less dark

Paul Queary's avatar
Paul Queary
Nov 02, 2020
∙ Paid

If your phone is blowing up with campaign texts and robocalls, here’s why: campaigns are spending a ton on those tactics as we get within hours of the polls closing.

Phone outreach is easier to deploy late in a race than direct mail or radio and TV advertising. It’s also a substitute for traditional in-person field work during a pandemic.* There’s a lot…

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